At SplashMaps, we understand one fundamental truth: every adventure is personal. Whether it’s a weekend hike, an ambitious cross-country cycling trip, or simply exploring your local town, it’s always your adventure. That’s why we’re launching the ‘Always Your Adventure’ campaign. It’s about tailoring to your personal journey.
What is ‘Always Your Adventure’ About?
It’s the idea that you are in control of your journey. SplashMaps is always committed to making navigation simpler and more user-friendly, and this campaign is no different. Unlike traditional fold & tear maps or digital pre-configured navigation apps, SplashMaps lets you create custom maps that reflect your way of doing things.
Unlike any other map companies, at SplashMaps we focus on individuality, simplicity, and reliability when it comes to navigation. While many companies are moving towards complicated digital solutions, SplashMaps stands out by offering something refreshingly straightforward.
- You decide where your map is centred, whether it’s your hometown or a far-off mountain trail.
- You choose the format that best suits your adventure, be it a weatherproof map, wearable map scarf, or even a wall hanging/ tablecloth – whatever inspires you.
- You add your own title, logo, or waypoints.
No GPS signals or battery life to worry about. No folding, no fuss. Our durable fabric maps are designed for the rigours of real-world adventures. And maintenance? They’re simply thrown in the washing machine after you’ve marked them up, abused and used them.
Why Did We Create This Campaign?
Too many navigation tools out there are designed with the map maker’s convenience in mind. Not the user’s. I mean, really, when ever were fragile and folding maps, or apps that show only a tiny sliver of the world through a screen, the user experience you wanted?
Our mission is to make exploration easier, more accessible, and more enjoyable for everyone. From the casual jogger to the hardcore adventurer, ‘Always Your Adventure’ is about returning the power of navigation to you. Wherever your journey takes you—whether it’s a local park or a remote wilderness—SplashMaps ensures you have a reliable, unique guide to get you there. It’s a unique inspiration for events to look forward to, take part in and look back upon.
Products Featured in the Campaign
At the center of ‘Always Your Adventure’ is our powerful Map-Maker tool. This tool allows you to create a custom map of your chosen area in minutes, with ten versatile formats to choose from. Whether you’re seeking a wearable map for better navigation or a beautiful fabric map to spread on your table, the options are endless.
We’re also rolling out new simplified solutions for personalisation, as well as exciting fixed-area map offerings. This campaign introduces a refreshed online experience to make creating and purchasing your SplashMap faster and more intuitive than ever. Whether it’s a gift for someone who loves adventure or a tool for your own travels, the new SplashMaps offers have something for every explorer.
Who Is This Campaign For?
‘Always Your Adventure’ is designed for everyone who loves the outdoors, no matter how big or small the journey. Whether you’re an outdoor enthusiast, a cyclist, a hiker, an urban explorer or even an armchair adventurer, this campaign speaks to you.
- For individuals, the campaign is about customizing your adventure. Whether you’re planning a big trip or looking for a unique gift for a friend, our maps make sure your journey is truly your own.
- For businesses, SplashMaps offers an exciting opportunity. Our customisable maps can be tailored to suit your specific needs—whether it’s for events, fundraisers, or unique customer experiences. With personalised maps, businesses can strengthen their connections with customers clients and stakeholders while enjoying profitable and effective promotions.
How Does This Campaign Reflect Our Values?
A SplashMap is so much more than a navigational tool. With ‘Always Your Adventure,’ we’re doubling down on our commitment to creating sustainable, practical, and beautiful products that last. Their durability ensures they will be a part of your journey for years to come. Our commitment to sustainability is reflected in our zero waste production process and the use of recycled materials uniquely sourced entirely within the EU. When you use a SplashMap, you’re choosing a product that won’t harm the environment while helping you explore it.
Special Offers and Promotions
For the rest of 2024, we’re offering exclusive deals as part of our campaign. Sign up for our regular updates and you’ll be first with these, plus you’ll be entered into a draw to win a personalized fabric map of your chosen area, free of charge. Stay tuned for other exciting promotions, discounts, and giveaways that we’ll be announcing throughout the campaign.
How Can You Get Involved?
We want to hear from you! As part of ‘Always Your Adventure,’ we’re inviting our customers to share their stories of how SplashMaps have made their adventures special. Whether you’ve used a SplashMap to hike the Alps, navigate the countryside, or explore your hometown, we’d love to hear your story.
Simply tag @SplashMaps on social media and use the hashtag #AlwaysYourAdventure to share your experience. By joining in, you’ll not only be part of an incredible community of adventurers but also feature in future SplashMaps content.
Partnerships and Collaborations
We’re thrilled to have the support of our Ambassadors as part of ‘Always Your Adventure.’ Renowned adventurers like Conrad Humphreys, John Blashford-Snell, The Sidecar Guys, WildMountainNI, Chris Howard and Nick Goldsmith are showcasing how SplashMaps are an integral part of their journeys. These ambassadors will be sharing exciting stories, advice, and films throughout the campaign, highlighting the power of a SplashMap in any adventure.
We’re fortunate too to have a strong network of UK based retailers and further a-field where you can get hands-on experience with a SplashMap before you buy. Look out for their stories, events and opportunities in this campaign.
What’s Next for SplashMaps?
The ‘Always Your Adventure’ campaign comes at an exciting time for SplashMaps. After over a decade of refining and evolving our products, we’re ready to take our maps to even more adventurers around the world. With new product launches, a refreshed website, and new distribution channels, we’re committed to making it easier than ever for you to explore more frequently and tailor navigation specifically to your adventure.
Whether you’re planning your next big journey or looking for the perfect gift for an adventurer, SplashMaps is here to make sure every step of the way is your adventure.
