The more I innovate, the more I realise my efforts are reliant upon the bad habits of humans. The dump on Malaysia stories in the press offers a great example. It seems I get involved in technology and ingenuity that plug the gaps a decent conscience would never have opened in the first place.
Recently I wrote a successful bid with a client and the Satellite Applications Catapult (the arms-length space accelerator set-up by the
Like most of the location service and data bids I help, the project (now the Earth and Sea Observation System for Malaysia) exploits the latest available remote sensing data and services. In this case the satellite data including that from the EU’s Sentinel programme to achieve three important things.
It’s all worthy stuff. But look at it this way. If the conditions weren’t set to favour destruction, how better might these innovations serve man?
Even with SplashMaps, a business set-up to help people engage more with the outdoors, there’s a similar story to tell.
We developed SplashTex™ – a unique fabric fully recycled from the EU’s bottles – to give potentially dumped bottles a second life as maps and fine-print scarves. Bit by bit, a demand for properly sorted plastic emerges. A neat way to eat into the plastic mountains we now dump on Malaysia? But why do we drink from plastic bottles in the first place?
Do us a favour World! Have a conscience -deny your innovators a need for clean-up innovations – and let’s turn our minds to positive actions that serve the planet, and not just those that patch it up. Do we have to get involved with the inevitable post-apocalyptic clean-up?
David Overton is MD of SplashMaps and
Washable, wearable, all-weather worldwide Maps. Experience true confidence in your adventure.
