Launching a new product is always heady. But if you’ve read our free book (A Map for all Seasons) and followed our design tips, you’ll know that it all starts with the end user.
So;
if you make shoes, put yourself in them,
if you make dog food… eat it!
if you make maps… use them to escape from a terrorist incident (of course).
Well last week I’ve been walking a prototype around Brussels; getting feedback from the walkers, riders and runners in this compact, militarised and dangerous city. I’ve been trying to put myself in their saddles, shoes and trainers and take a critical view on our next range of detailed city centres. (Check our current cities now).
By day I had an office with a name above the door. People came in, studied the map (scrunched it, wrote on it, stretched it and played with it). Then in the mornings and evenings I’d set-off around the city to make discoveries!
It’s hardly the most participative design, but the range of views has been really rewarding and the discovery verged on adventure!
Day 1 was a rewarding day of checking the quality of Points of Interest. Toilets were high on the list, and I was pleased that even the hard to spot ones were on the map and accurately positioned by volunteers using Open Street Map.
Day 2 was literally explosive! A Jihadist chose that day to detonate himself (fruitlessly thankfully) in the Central train station.
I was evacuated from the street where I was enjoying some amazing Gnocchi (Pre de Chez Nous, in the Grand Place quarter), and used the Brussels SplashMap to find my way to the action. I was the only person there with a proper E&E map which attracted the attention of a Swedish newspaper who then interviewed me on security issues.
Day 3 and my exploration through the parks and final round of interviews during the day gave me a complete spec on the sort of product that’ll work well for European Cities.
In conclusion we weren’t far off with the assumptions we made! Way points (like Churches and Touristic Points of Interest) could be highlighted better and interconnecting “green areas” would make the walking areas look even more appealing and the maps more colour balanced. But on the whole I (and others) could rely on the Brussels City SplashMap.
Washable, wearable, all-weather worldwide Maps. Experience true confidence in your adventure.
