Michelin and SplashMaps® are partners in Adventure, Sports, Battles & Cities!
New collection features pocket squares, scarves and neck warmers from iconic U.S. & historic European events.
SplashMaps, a UK fabric adventure map company, today announced a partnership with the world’s premier printed map maker, Michelin. As a trusted source for travellers throughout the globe, Michelin’s maps have guided explorers, historians and restauranteurs for over 120 years. SplashMaps’s collaboration with Michelin creates a versatile and unique experience for consumers on the road, trail or track.
Featuring maps from popular U.S. destinations, cities and World War II battles, the new collection is exclusively available to consumers, retailers and merchandise distributors via www.splash-maps.com. Products include maps printed on satin pocket squares, scarves and neck warmers that highlight the New York City Subway, U.S. National Parks and other iconic U.S. destinations.
“As a mobility company and companion for any journey, Michelin is excited to partner with SplashMaps to give adventure seekers a unique way to use Michelin maps,” said Eileen Osteen, director of travel and lifestyle sales for Michelin North America. “Michelin’s new fabric maps provide travellers with the ability to wear and navigate their next trip with comfort and ease.”
The partnership creates additional opportunities for SplashMaps to enter the motor sports and touring markets. All products are printed on SplashMaps’ lightweight and durable fabric designed to tackle all weather conditions. Michelin’s new wearable maps provide a unique keepsake and souvenir to remember memorable travel experiences.
“SplashMaps’ success with the ULTRA4 racing series in the U.S. has already proven demand in the motor sport world,” said David Overton, MD for SplashMaps. “We are already discussing prototypes for Michelin Motorsports, the BFGoodrich® Baja 1000 and special routes and events for Michelin’s Premium Driving Experience.”
About Michelin
Michelin, the leading tire company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tyres, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve the mobility industry. Headquartered in Clermont-Ferrand, France, Michelin is present in 171 countries, has more than 114,000 employees and operates 70 production facilities in 17 countries which together produced around 190 million tires in 2017. (www.michelin.com)
About SplashMaps
SplashMaps® met Michelin at their New York Rights Fair launch in 2018, an event supported by the Department for International Trade and hosted in conjunction with Book Expo America (BEA) 2018. SplashMaps®, established in 2013, uses data from partners like
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CONTACT: David Overton, MD, SplashMaps Ltd, david@splashmaps.net tel: 02380 972 246
